Unwrapping the 2024 Christmas Trading Insights

As we reflect on the 2024 festive season, the latest report from The Oxford Partnership reveals insightful trends and performance metrics that are crucial for Everards business owners. The report highlights a significant increase in consumer spending during the Christmas period, driven by strategic promotions and a surge in foot traffic across key trading days. Notably, the data indicates a 15% rise in sales compared to the previous year, underscoring the effectiveness of targeted marketing campaigns and the growing consumer confidence in the market.

Moreover, the report delves into regional performance variations, with some areas experiencing higher growth rates than others. This granular analysis provides valuable insights for tailoring future strategies to maximize profitability. The comprehensive review also covers consumer behaviour trends, such as the preference for experiential shopping and the impact of online sales on in-store traffic.

For a detailed breakdown of these findings and actionable recommendations, click Here to read the full report.