Re-opening April 2021
We are building our plans around the government’s roadmap to recovery to support you all in reopening your pubs safely.
Image Bank
Image Bank - Everything you need to promote our beers!
We've put together an exciting Beer Playlist on YouTube that you can share on your social feed to educate and excite your customers on upcoming beers!
As you know, our brewers love brewing new and exciting beers for you. Within the playlist, all of our brewers have got involved to share the story of the beers, what you can expect flavour wise and why we chose to brew that particular beer!
We love doing what we can to support you in marketing our beers and in supporting industry campaigns.
To help do this, here you will fiind a bank of images and videos for each of our brands and more!
To save them to use on your own social or marketing simply right-click and save!
Limited Edition Beers
If you have one of our limited edition beers on your bar, then you will find images below to help support you in promoting these on your social accounts!
Have a scroll through and just right-click to save and use.
We will always put the pump clip here, and if we take or create any additional assets we will place them here for you to use.
Beer and People
We love taking pictures of our beer and people enjoying a few pints!
Please feel free to use this mixture of beer in our branded glasses to help promote beers and good times in your pub.
If you take any pics that you wouldn't mind others using - send them over and we can add them to the gallery (experience@everards.co.uk) for all to use.
We'll continue to add to the below, so please keep checking back!
Tiger was born August 1972.
This local favourite is perfectly balanced, thanks to carefully selected premium British hops and malt.
The Tiger is synonymous with Leicestershire after the Royal Leicestershire Regiment were nicknamed ‘The Tigers’ in 1825 following long service in India. We were very proud to receive special permission from the Colonels of the regiment to use their laurels on our Tiger logo.
They are a battle honour given to the regiment by King George III for bravery at the Battle of Princeton in 1777. It’s also the name of our local rugby club, the Leicester Tigers. This is their official beer as it is for many local teams and that’s why our Tiger is roaring!
Grab yourself a pint and catch up with friends old and new.
Feel free to use any of the below images to help promote Tiger on your social feed, website and marketing!
Refreshing and zesty, create your 'sunchasing' moment with this beer. A real treat for the senses, with a soft lemon and honey aroma and subtle zesty almost citrus taste in the mouth this is the perfect beer to bring that golden joy all year round.
We looked further afield in Europe to find just the right hops and malt to create Sunchaser's subtle flavours. Create your 'sunchasing' moment to enjoy this beer, whether relaxing in the pub or harvesting like our Leicestershire fox!
The ultimate strong ale with rich and fruity flavours, Old Original is a classic. The very best premium British hops and malts give this a full-bodied taste.
William Everard saw the opportunities created by the rapidly growing industrial economy in Victorian Leicester so the entrepreneur entered a partnership with Thomas Hull, a local maltster and together they leased premises on Southgate Street.
It was here on 5th October 1849 that Everards Brewery was born.
Old Original is testament to our fantastic brewing team over the years, who continue the passion sparked by William Everard in 1849 at the Southgate Street brewery in the heart of Leicester. That’s something our Leicestershire fox happily raises a glass to!
Long Live The Local is campaigning for the reform of three taxes:
One - to extend the freeze on beer duty and re-commit to alcohol duty reforms that support British pubs and beer as a lower-strength product
Two - Lower business rates for pubs so they are equitable to other similar businesses
Three - Reinstatement of the lower rate of VAT for food and beverages sold in pubs with a view to making this permanent.
By signing the Long Live the Local petition, you are asking Government for an overall reduction in Beer Duty as part of wider duty reform and to lower Business Rates & VAT for pubs.
Ask your customers to sign the petition today - Sign the petition here.
Hungry for more?More stories...
Two great wines fromTempus Two
Born with a maverick spirit in 1997, they’re not shackled to a single region, they’re globally sourced and globally sold. This makes them bold, elegant wines that you don’t need to be a sommelier to enjoy, even though the best sommeliers do!
Go Green with the MA
The Morning Advertiser is holding a free webinar on July 25th at 11am.