“I’d originally shown an interest in it when they first took it over, but it was a bit too soon after we’d taken over The Crown. It was the right time when it came up again four years ago. It wasn’t just about myself and the money, it was about whether I’d got the right managers. Jess and Jon, the couple who’ve come over to run it, both worked for me at my other pubs and I knew they were capable of running a pub and wanted to give them an opportunity.”
Talking about the aesthetic changes made to The Five Lamps, James says they were aiming for a London-inspired makeover. “Me, my brother and my father try to go away once a year to different cities and towns and take ideas from different pubs. We’d got this idea to create a London city feel to the pub, so we’ve added lots of brass, new tiles and leaded glass, and aimed for a higher end finish to the place.
“We've made a lot of changes outside as well. There was basically just a wooden lean-to, so six months after we’d opened and could prove the trade was good, Everards invested in the outside and we’ve got a nice seating area now. We’re looking to expand that further down the car park to give us a bigger beer garden.”
Together with the beer garden expansion, James is planning to add an outdoor street food unit to complement the existing menu of cold pub snacks, such as pork pies and cheeseboards, which customers can currently enjoy alongside their ale.
Talking about what he enjoys about running pubs, James says: “I love people coming in and saying ‘this is the best pub’ or ‘this is the best pint’. We take a lot of pride in what we do and we want to be known as a really good real ale pub.
“That’s our passion, that’s what we enjoy, and we like to think we’re pretty good at it. When the pub’s busy, it shows we are and that’s the reward we get.”
On the subject of working with Everards, James comments: “It’s been really good. We’re lucky we’re on Project William, which gives us the freedom to do what we’re passionate about. Everards lets us get on with running the business, but we know that if we need them, they’re only a phone call away."
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