Sunchaser strikes gold, with Old Original and Tiger picking up bronze!
We’re celebrating after three of our long-established beers were recognised at this year’s International Beer Challenge, with our refreshing and zesty Sunchaser golden ale taking home a gold medal in the British-style golden ales (2.9% - 4%) category.
There was more to celebrate too, with our rich and ruby Old Original ale awarded bronze in British-style strong ales (5.1% - 7.4%), while our iconic Tiger also picked up bronze in the design and packaging awards for its fierce, bold and distinctive design, which we refreshed earlier this year.
The International Beer Challenge celebrates excellent beers from around the world, with entries spanning all styles and strengths. This year’s competition attracted beers from more than 30 countries, bringing together entries from established brewing heartlands alongside some of the world’s emerging beer-producing nations.
The judging process is anything but a quick sip and a tick in a box. Each beer is carefully assessed for its appearance, aroma, taste and finish, before judges discuss their findings with fellow table members and agree on the medal each beer deserves.
The judging panel includes some of the most experienced palates in the industry, with retailers, importers, publicans, brewers, writers and flavour analysts all bringing their expertise to the table.